EAC Quality of Information Mark

EAC Quality of Information Mark

The EAC Quality of Information Mark, a kitemark to help promote and celebrate all forms of retirement housing, and ensure that elderly people have access to accurate and detailed information when deciding whether to move home. It is awarded to individual schemes following submission of a fully completed QI Mark questionnaire, and is valid for 24 months.

Since its launch in December 2007, the EAC QI Mark has rapidly grown in popularity becoming a kitemark setting new standards of objectivity and clarity in the descriptions of sheltered and retirement housing schemes for elderly people

The Department of Communities and Local Government (CLG) have endorsed the EAC QI Mark by referring to it on page 139 of the “Lifetime Homes, Lifetime Neighbourhoods – A national strategy for housing in an Ageing Society”.

The Housing LIN (Learning and Improvement Network) of the Department of Health has lent its support to the development of the EAC QI Mark


The EAC QI Mark is designed to encourage housing providers and manager to deliver better information to elderly people about all forms of retirement and sheltered housing.

Our aim is to ensure that elderly people, their families, carers and advisors, understand the variety of models now available, and are able to make well informed choices about which will best meet their housing, support and care needs, and their aspirations.


The EAC Quality of Information Mark is available for all types of housing for elderly people, from age exclusive housing to sheltered & retirement housing, extra care housing and retirement villages.

To qualify, housing providers must have fully completed an EAC questionnaire about the scheme within the last 24 months


  1. Improved standards of information available to elderly people
  2. Accredited schemes are detailed over 8 web-pages on this website, instead of our standard 3 pages
  3. The QI Mark logo distinguishes accredited schemes on this website used by over 7,000 people every day
  4. The QI Mark logo highlights accredited schemes on a growing number of other websites including EAC’s own www.firststopcareadvice.org.ukwww.housing21.co.uk and www.abbeyfield.com